The Moroccan operator AMI chose to opt out of the adventure Mobisud in France by selling its shares MNVO in french where he held the other 66% subsidiary of Vivendi SFR know.
The adventure began in 2006 would bring the community closer Maghreb, especially Morocco, their country of origin through offers specially designed with very competitive price of calls, but the plan to launch flights' s has proved far too ambitious and the millions spent on marketing communications were not enough to convince 5 million potential customers living in France.
A first strategic shift has occurred with the abandonment of subscription offers to not only concentrate prepaid cards but again the long-awaited startup has not reached the expectations of its major shareholder who has decided to refocus its business on African and particularly in Morocco where competition is intensifying with the taking by the 3rd Wana 2G license.
The Moroccan market sees growth in its mobile customer base to slow down and see major change with the entry of new investors with the Kuwait-Zain who just 31% of the capital of Wana and Meditel which becomes 100% Moroccan with disengagement Telefonica and Portugal Telecom on behalf of the CDG and finance.com via Fipar Holding.
IAM in its preferred conditions drew a line on his adventure in France that cost him several million euros and keep only Mobisud in Belgium seems to know a more promising basis for the moment.
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